A bit of verve for the floor and organic shapes for the display.
At the end of 2022 we were asked to design a new commercial space for the Corsini Store chain.
Many people are certainly familiar with the brand, created a few decades ago by its founder, Stefano Corsini, who brought the production of leather accessories made in his factory in Trapani to important stores in the main capitals of the world.
Today, the company name is carried on by his son David, who has diversified the business by giving a new imprint to the brand, while always maintaining a high level of target.
When he asked us to design a boutique for his chain of stores and to conceive a space for the sale of clothes and accessories dedicated exclusively to women, we immediately set ourselves two objectives.
Don't fall into the obvious or formalisms that often become the emblem of feminine brands, such as those that combine shades of pink and wink at banal stereotypes through obvious "gender marketing" operations.
To give the boutique design a touch that lives up to the Corsini brand, representing the new commercial space with the elegance and lightness of organic shapes and with the moderate vivacity that the green color of the microcement floor gives to the environment.
We know well that the design of commercial spaces has become increasingly ephemeral in recent years and that the average life of a layout has increasingly reduced over time, since its duration depends on the speed with which transformations occur in fashions, current trends or in the real estate market, which often determine the commercial attractiveness of some areas of the city rather than others. All this generates cessation of activity, opening of new activities, relocations.
The news of the important project to renovate the port that will enhance the entire historic center, which should be completed within a few years, has pushed our client to act with courage, investing in this property, trusting in the return of the commercial attractiveness of this area in a short time and in a possible temporal stability of this favorable condition.
By virtue of this challenge we have designed a commercial space as a permanent and non-ephemeral installation to which we wish a long life.
The boutique's protagonist is the curved line that is mainly expressed by the iron sheets and tubes, which become display elements for the clothing items and which wind through the commercial space, emphasized by the LED lights that follow the same soft lines. The birch wood also accompanies the sinuosity of the rounded shapes, especially on the left side of the boutique, where a full-height boiserie is supported by oval windows intended for the display of accessories. While the wood on the wall curves on the vertical and horizontal plane, the iron bends along the three dimensions.
The synthesis of these regions lands in the display counter made of curved wood, iron and glass. It is located in the center of the main room and welcomes customers with a double curve that invites them to come closer or even sit down.
The metallic lines inspired by the 70s and the curvature of the birch that recalls the Finnish design of Alvar AAlto are the essential features of the project. The artificial light that supports and runs through the spaces of the boutique completes the reading of the project, following the sinuous trend of the shapes and concluding its path in the dressing room area, where a cylinder of light lights up the features of a wooden disk on which the essential features of a stylized woman's face are engraved.
To view the complete project click here
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